Aruba移动参与：与每个客户互动的新方法

我们在室内花费大量时间，尤其是在阿鲁巴的新波特兰，俄勒冈州的新波特兰，外面正在下雨！当我们勇敢地休息时，我们已经习惯了使用移动设备找到附近的午餐运动或接收到附近商店的路线。直到最近，在GPS无法正常工作的室内享受这些基于位置的服务是一项挑战。我们为此提供了一个答案，Aruba为企业提供了他们所需的工具，以帮助我们移动设备爱好者享受公共场所内的基于位置的上下文体验。并以某种方式减少了维护这些场所技术基础设施的员工的潜在头痛。

新的Aruba Mobile Engagementsolution is a fully opt-in, personalized mobile experience for people with smartphones to connect with hotels, retailers, hospitals, museums, stadiums and other venues to receive contextual information based on the indoor location they share and the preferences they declare.

People are craving personalized notifications. After all, personalized communiqués are better than one-to-many generic ones. According to one study, more than 30 percent of Americans said they don't use mobile shopping apps because they don't receive useful discounts, coupons, or information tailored to their preferences. Aruba Mobile Engagement helps solve this problem by creating a personalized consumer experience for venues to engage with guests based on their preferences and proximity to in-venue points of interest, encourage onsite interactions and foster brand loyalty.

Our solution uses蓝牙低能（BLE）为消费者的移动设备提供被动，基于位置的信息的技术。根据最近的Business Insider report，估计有5.7亿个Android和Apple智能手机与BLE兼容。随着消费者采用的信标导致店内的APP使用量增加了16.5倍，而应用程序用户保留率增加了6.4倍，从来没有更好的时间开始使用我们的Aruba移动参与解决方案。

新轨e of the San Francisco 49ers and one of the world's most advanced open-air sports and entertainment venues, Levi's® Stadium seats 68,500 spectators inside a 1.85 million square foot facility. Levi's® Stadium's state-of-the-art network was built on Aruba mobility technology to deliver exclusive content, venue information and wayfinding services to visiting fans.

"From a technology perspective, it is imperative that we engineered a network infrastructure that not only delivered ultra-fast connectivity to tens of thousands of fans' mobile devices, but also provided a mobile engagement experience like none other," said Dan Williams, Vice President of Technology for the San Francisco 49ers, the team that provided the technology infrastructure and mobile app to the Santa Clara Stadium Authority's project. "By partnering with Brocade for switching and Aruba for mobility, we were able to blaze new ground and create a platform that gave our fans the experience of a personal game day command center in the palm of their hands. Fans can now watch instant replays, receive precise turn-by-turn navigation, and order food directly from their mobile devices. Visitors get to experience the facility and game like never before by greatly enhancing their onsite experience."

Since consumer privacy is at the top of organizations' and consumers' minds, we have addressed this concern head on. BLE beacons such as ours are inherently privacy friendly. You search for beacons; they cannot search for you. And we require a triple out-in process before giving you access to beacons' location information. First, you have to download the app. Then, you must agree to share your location. And, finally, you can opt-in to receiving push notifications (which you can opt out of while still enjoying location-aware wayfinding if you choose).

Aruba移动参与度不会保留使用Aruba驱动的应用程序中的任何客户信息。如果客户不再希望使用Aruba位置服务，他们可以选择结束客户移动设备和场地之间的所有通信。当消费者想重新参与时，他们只是在移动应用程序中活跃了个人偏好，然后又重新采取了行动。

We want to provide not only the market's most precise location-based app experience, but also the most privacy friendly one. If you have any tips we haven't thought of for doing a better job at both, we're all ears.

And about those potential headaches for a venue's staff who must maintain those beacons across multiple locations: We're introducing remote management. In addition to our battery-powered Aruba Beacons, we're offering USB-powered beacons that you can plug into participating Aruba Wi-Fi access points (APs). The marriage between the beacon and the AP makes battery life a non-issue. What's more, it allows the Wi-Fi controller to collect maintenance information about all of the beacons surrounding it. That means an IT person can view the "health" and status of their beacons across multiple locations – all from the comfort of their chair.

Aruba Networks正在为您和我享受室内移动应用程序体验，并为管理场地技术基础架构的朋友而言可扩展。我们已经等了很长时间了，场地的移动体验终于在这里且实用。

To find our more information about our solution, please view ourpress release或联系Aruba网络//www.nexbus-cng.com/mobileengagement