About the Author
Tim Vanevenhoven is the director of business development and strategic partnerships at Aruba, a Hewlett Packard Enterprise company. Tim is proud to have crossed the finish line at the 2018 Boston Marathon.
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根据to Gartner, the smartphone is the most ubiquitous generator of location data, and the platform of choice for both targeted ads and meaningful customer engagement.
Wavespot, a leading provider of social and analytics-based marketing solutions, and Aruba have partnered to deliver location-based services to retailers, large public venues, and telecom providers.
