在室内地图上在酒店创造宝贵的体验

Indoor GPS, location services, the concept of the digital store and smart stadium are terms that many people have heard about. This blog series will illustrate what’s possible with the Aruba portfolio and covers how to be creative and optimize experiences for your visitors, guests or patients with the Aruba portfolio, and how to make sure they want to return to your business again and again.

I recently saw a tweet from one of my friends, Robert. I replied to his tweet and I haven’t stopped thinking about it since.

Please somebody disrupt hotel checkin and checkout. I’m dying a litte bit, everytime i’m waiting in a reception line, for something that should be automated in 2019

— Robert Jensen (@rhjensen)2019年6月20日

I feel you, Robert. I’m upping the game by saying the process should have been automated years ago.

Improve the Guest Experience
With Aruba, you can use位置服务together withMeridian AppMakerto give a more automated, yet personal hotel experience. Imagine your loyal guest arriving at the hotel and being greeted with a welcoming notification on their phone, letting them know if their room is ready and how to find it. The indoor mapping will get them to where they need to be. Maybe your guest has a room preference, whether it’s being close to the fitness center or a room with a view. Imagine all of the wants and needs of the hotel guests being fulfilled smoothly and proactively. It would create a unique experience for the guests and your staff will have more time for other tasks.

In a competitive business like the hospitality industry, you don’t want to let price be the only differentiator. In today’s busy life, customers spend their money on unique experiences. Focus on providing them with long lasting holiday memories with their family or providing them with a best-in-class, smooth traveling experience on a work trip.

上改进佛r a better guest experience using Aruba solutions:

• Give personal notifications on mobile devices when your guests arrive
• Use indoor mapping to direct them to the right location (room, fitness center, restaurant, etc.)
• Offer high speed Wi-Fi across the entire resort (indoor and outdoor)
• User experience analytics to give you feedback on customer experiences

Read more about the possibilities here.

We All Want Inspiration (and Up-to-Date Information)
我正在从当地图书馆写这篇文章，而我坐在的地方是一个安装，带有假期的灵感。有很多城市的旅行书和指南。我刚刚拿起一本关于布拉格的随机书，Cover说是从2014年开始，并且有一个专门针对布拉格的酒店的页面 - 当然是2014年！我想知道我是否知道有人还带来身体旅行指南。每当我旅行时，我都会在线搜索建议（无论是酒店，要做的事情和要去的活动），以确保我获得最新信息。

在线评论的恐怖以及如何消除它们
Before your guests travel, they will do online research about the hotel and location.

After their stay, your guests may take the time to give you feedback about the experience they had whilst they stayed with you. Unfortunately, the case is often that if they have had a negative experience, they just stop returning to the hotel or even worse, leave a bad review online.Aruba User Experience Insightcan help you to see the real time performance of your network from a user perspective.

Check out Cherie Martin’s blog onwhy the user experience is worth measuring.

Something has changed in society in regard to how we interact with businesses and how we create loyal relationships with our customers. We still want a personal experience, but it doesn’t need to be based on personal interactions. With Aruba, you can improve the customer experience by getting more interaction and feedback to cover you guests needs and wants.

Learn More

Aruba location services overview

Improving the hotel experience with Aruba.

My next posts in this series covers customer relationships from other angles with optimized customer experiences and how to strengthen the relationship with your customers.